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Content Marketing for Startups

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Time and time again I’ve watched this story play out. brilliant developer builds software to scratch their own itch, fill the gap, change the world. They toil away nights, weekends, before they go off to their day jobs, every spare minute because their driven to build that software. And then they finish. They have to — eww!

New Twitter tools for Startups in 2012

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Here’s 5 new Twitter tools I’d recommend, and why. Buffer. What: Repeat your tweets so more people see them. In a word, Awesome. PeerIndex.

The Innovator’s Secret Weapon

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By Jarie Bolander. Founder, EnduranceLeader.com. Thomas Edison was famous for saying: Invention is 1% Inspiration and 99% Perspiration. Guest Posts

A Scrum of One (solopreneur)?

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So, what’s the right methodology for a developer or really small team for (hopefully) building and launching a successful SaaS? Do you bang out the minimalist of minimal viable products with no tests? I did that basically back in the day with StartupToDo.com and was overwhelmed by technical debt and bugs. Aaron does it every day.


6 reasons to use Asana to build your startup.

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So you want to successfully build your startup and that means building systems that get all sorts of work done. The service is Asana. Twitter. Airbnb.

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An interesting Amazon innovation

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I just saw something I never expected to see again: a mailman delivering a big heavy box to my doorstep on a Sunday afternoon.

Startup Idea Stuck? Spend a buck!

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If you’re stuck for an idea to build your startup on, then I’ve got just what you need – and it will cost you a single dollar. Rene

JOBS bill passes – New era for startup funding starts now.

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If you’ve founded a startup, or are thinking of founding a startup, your API to OPM (Other People’s Money) just got earthshakingly easier to use. Sitting in President Obama’s inbox this afternoon is HR 3606 – the JOBS act – ready for his signature, SEC rulemaking, and going into production. How much stock? Dunno.

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Quick prototypes and agile startups.

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I don’t usually mix my day job at TheRightMargin with my various passions here at 47hats, but an experiment I and three other employees are getting ready to launch was just too useful for people here to pass up. Maybe. Makes getting picked last for a dodgeball team in high school PE sound fun. Take, for example, testing a new major feature. Ideas

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They’re back!

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Just close your eyes, shut up, do as we say and go shopping. Or not. from: 47 Hats. If you like this post, there’s plenty more!

Finding a great startup domain name

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There’s thousands of advice posts on picking a domain name; In this post I’ll try to filter down to the few most important ideas, take a quick look at how the interaction between name and market focus work, and share 6 online tools that I found useful in my hunt for Project Y’s URL. The basics. Discoverable or Brandable? Project

I’m Back. Here’s Why.

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For the past two months, hell for the past 3 decades, every time I sit down in front of computer to create I have to push myself to do it. But try and write, try and create, and a truckload of rationalizations, excuses, distractions, emotions and other crap springs out of my screen like some sort of weird airbag. So how and why am I writing this?

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Join fizzle.co now.

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Continuing my experiments to make myself a better solopreneur, I’ve joined and started participating in fizzle.co – and so should you.

Why branding a startup begins with a question, and not the one you’d expect.

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Andrea Shillington. By Andrea Shillington. Founder & Owner . Brands for the people. founded Brands for the people with a passionate purpose.

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I’d like you to meet your replacement

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I know it’s always hard on employees when they’re told they’re no longer needed. It’s hard on management too! Maybe four.

What I’ve learned about creating product videos

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By Iain Dooley , Founder of Working Software and creator of Decal CMS. ScreenFlow. Wistia video hosting for business (gotta love the stats!).

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Taking Charge of your Startup’s Scheduling

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By Mark L. Smith , Co-Founder. www.DigMyData.com. Momentum is the life blood of a startup. It’s a wonder sometimes that anything gets scheduled at all.

AskBob: Where do I find developer cofounder?

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(Got a startup question? Ask it at AskBob and I’ll take a stab at it. His top startup problem? Ideas, Cofounders and Belief. They can’t.

Do you really need an explanatory video for your startup?

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By Marc Strong, Founder, Wienot Films. The world is drowning in information–at least I know I am! In 2011, we created an estimated 1.8 THE COST.

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Why Startups fail to sell.

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[This is a free sample from my ebook, Startup Sites that Sell! Creating and Marketing your Unique Selling Proposition. Startup Sites that Sell!

Start every day with a line of code.

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I’m going to try an experiment: identify and implement 1 small habit each Monday that makes me a better solopreneur, and report the results back here. This week: Start the day with a line of Code. Start every day with a line of code. That one line, that one act, will kickstart your day, focus your intentions, and give you momentium.

A heartening message for a Writer

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Back in December, I got a message from Dan Kerns , a reader of my 2009 Web Startup Success Guide : Hey Bob, Just want to send a heartfelt thank you for the great masterpiece of The Web Startup Success Guide! completed the book yesterday, and it has already been a huge value-add in my startup, the soundBYTE Audio App. Dan Kearns. Dan Kearns.

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Using Evernote to manage your Startup

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Whether it’s the latest set of Heroku commands or alternative revenue models for your startup, you need one place to store all the vital bits, ideas, and decisions. recommend Evernote. Dozens of posts culled from my RSS reader (Mr. For example, DeveloperMemory is not a flashcard application and won’t be marketed as such.

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The Revenge of Microsoft: Windows 8

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After years of being pegged as the impotent giant, Microsoft turned heads and changed expectations today with its first public showing of Windows 8.

You have data. What you need is DigMyData.

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So there you are, with your startup wired up with every type of analytic instrumentation you could ask for. Not one single thing. Highly recommended.

Ponderable: Bookfunding.

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Phil Simon (the Startup Success Podcast #104 ) is doing some very sophisticated customer discovery: Give this interview with him a read. Ideas

Go back to school for your startup. Free!

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That’s exactly what you can get from Steve Blank , at Stanford University, starting in February. How cool is that? Ideas

In or Out?

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In the Zone. Of the Zone I mean. You’re either sitting down with your computer to futz around with something or you’re attempting to get in the Zone.

Use a checklist to control your email addiction

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So what was your most terrible anti-productive habit in 2012? Mine was checking email. little unpacking is in order. Enter Cheddar.

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What’s the most important question about your startup?

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Go take a look right now at your site: What’s the first thing that catches your eye? Not your site. Not your product. Marketing

A prelaunch page for your startup

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One very effective approach is creating a prelaunch page for your startup. That’s what I’ve done today for Project Y – a.k.a

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So how are you using Google+?

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If you’re in, comment about how you are finding value there. The battle of the Google+ widgets. But first, a quick suggestion and thanks. link].

AmazonSmile – what a good idea!

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Amazon started something a few months ago that didn’t get much attention, but should: It donates 1/2 percent of what you buy to your favorite charity when you buy through  [link]. First you pick a charity – they have almost a million national  and local charities to pick from. picked  Pets Lifeline.

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The Startup Genome Project is going to shake things up.

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Now, Hermann Björn (of Startup School ), Prof. better user growth. 2. Startups that pivot once or twice times raise 2.5x more money , have 3.6x

I’m starting a Mastermind Group – who’s up for it?

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It’s dealing with the doubts, fears, objections echoing around in your own head, dragging you down. Alone. Mastermind Groups is an idea that’s been kicking around for 85+ years. Meet on a regular basis, what happens in the group stays in the group, mutual respect and support are the rule. Who’s in? Email me at bob.walsh@47hats.com.

Losing your Productivity Religion.

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Short Version: Current Task List Managers regardless of platform are fatally flawed. So the software that started as Solopomo is getting a reset, and becoming the embodiment of a new approach to online productivity that, rejecting YAPA, I hope becomes something truly useful. They all follow the same pattern. Put everything into lists. ” Again.

Danger! Experiment ahead

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Well, time for an experiment! MicroConsults

Google Developer Periodic Table

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What a cool idea ! And yes, each one leads to the dev page for that product.). Google Developer Periodic Table. Another find by Corey ). Ideas

A New Years’s diet resolution for your startup site.

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With 2012 less than a week away, have you got your New Year’s Resolutions for your startup ready? How long does it take to load your site?


Motivation for creating over the long haul

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One of my absolute favorite podcasters has hit a rough spot. If you do Rails, then you know Ryan Bates’s Railcasts that for six years have been absolute must-watch content. But lately, it’s clear they’ve become a labor, not a labor of love. “You have probably noticed there has been a lack of new episodes lately. —-.

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