Three Hard Truths About A/B Testing
ConversionXL
DECEMBER 11, 2012
Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. 1. Most A/B tests won’t produce huge gains (and that’s okay).
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