A Smart Bear: Startups and Marketing for Geeks

Trending Sources

Your non-linear problem of 90% utilization

A Smart Bear: Startups and Marketing for Geeks

Does it feel like everyone is working very hard, all the time, and yet not accomplishing as much as everyone would like? Maybe this is why. Essays

Should this startup exist? Converting 5W’s into existential justification

A Smart Bear: Startups and Marketing for Geeks

In American grade-school, we learn the “Five Ws” interrogatives: Who, What, When, Where, Why. And How. Who → Why you? What → Why this?

Why it’s nice to compete against a large, profitable company

A Smart Bear: Startups and Marketing for Geeks

A big, profitable company seems like the hardest thing for a small company to compete against. But David has a clear path to slaying Goliath. But wait!

Scaling by “delegation” isn’t good enough

A Smart Bear: Startups and Marketing for Geeks

Founding a company is a selfish act. It will consume every waking moment for the next 1-10 years. Not all selfish acts are bad ones! And it’s wrong.

How do I figure out who my next important hire should be?

A Smart Bear: Startups and Marketing for Geeks

This is the perennial question for startups who have started to taste success, and are ready to invest in themselves in the form of new helping hands.

Hiring 122

In its emptiness, there is the function of a startup

A Smart Bear: Startups and Marketing for Geeks

This article was originally published on the WP Engine Blog. Did “it” really go around the world? What about yourself? That was a mistake.

Laos 147

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. But I disagree. Think: GoDaddy). How-To

Why startup biz dev deals almost never get done

A Smart Bear: Startups and Marketing for Geeks

Here’s the problem , and how you can change your approach to business development so that it can succeed. mean asset.” Fresh product.

Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

Early in a company’s life, you don’t know anything. ” Estimating with these extremely wide ranges can be surprisingly useful. How-T

The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. Except, they lost $35m. Just wait! B t. Essays

LARGE x RARE == DIFFERENT: Why scaling companies is harder than it looks

A Smart Bear: Startups and Marketing for Geeks

Something interesting happens when you run more than 1,000 servers, as we do at WP Engine. Does that sound like a bad batting average? possible.

Darwinian company growth doesn’t always select the best companies

A Smart Bear: Startups and Marketing for Geeks

“Survival of the fittest” is not the same thing as “survival of the best,” though not apparent at first glance. Sound weird? Essays

The Code is your Enemy

A Smart Bear: Startups and Marketing for Geeks

You’re a builder, a creator — whether a back-end programmer, a Linux hacker, a Javascript ninja, a UX magician, a designer. You make stuff.

Coder 144

The only way to guarantee startup success

A Smart Bear: Startups and Marketing for Geeks

Everyone said this would be the most embarrassing moment in the band’s eight-year career. It’s true though, what could top that moment?

An eBook pricing model that resulted in $100,000 in sales

A Smart Bear: Startups and Marketing for Geeks

This is a guest post by Nathan Barry, in response to two other posts that previously appeared on this blog. Here’s how. They both are wrong.

Sales 154

Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

(Guest post by Gordon Daugherty. In this blog post I use the graphic to explain the basics and then explore various “what if” scenarios.

Stop chopping yourself to pieces

A Smart Bear: Startups and Marketing for Geeks

My personal experience, confirmed by numerous studies, is: It’s faster to process email in batches rather than checking in 30 times/day. Stop i

Flash 139

Reframing the problems with “Freemium” by charging the marketing department

A Smart Bear: Startups and Marketing for Geeks

Foibles of Freemium Let’s dispose of some misconceptions about what Freemium actually does for you and how much it costs. Why is that? Essays

Zero-sum marketing channels: Good or bad for a startup to pursue?

A Smart Bear: Startups and Marketing for Geeks

Many marketing channels are “zero-sum,” meaning that if one company wins a piece of the channel, other companies cannot also use that piece. Essays

The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

It’s appalling what passes for “successful entrepreneurship” in the press or the Valley, but it’s not their fault. Surely not.

IPO 155

No, *I’ll* tell you the answer!

A Smart Bear: Startups and Marketing for Geeks

If you bet a startup will fail, you’ll be right most of the time, but not because you’re insightful. Essays

Invention is Drudgery

A Smart Bear: Startups and Marketing for Geeks

Isn’t this true in all walks of life, not only engineering? Unlike a book, it’s unclear where the end is. Or if we’re even getting to an end.

Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Oh how the media loves superlatives (but only because that’s what we click on and share). Companies are constantly changing. ” Essays

Escorts, Startups, and the questionable promise of being your own boss

A Smart Bear: Startups and Marketing for Geeks

Why does a person shirk the relative reliability of a job to start a business? But the real life of a startup founder isn’t that at all. Essays

Solving the Low-Budget Online Marketing Dilemma

A Smart Bear: Startups and Marketing for Geeks

Stop me if you’ve heard this one: Your bootstrapped startup is finally off the ground. Maybe your ads suck? So now what? Or find more keywords?

“Stealth mode” and other f’ing brilliant strategies

A Smart Bear: Startups and Marketing for Geeks

Here’s some of my super-secret winning strategies from fifteen years of building startups. Stay in stealth mode until the last minute. Satire

The public invisibility of running mid-stage successful companies

A Smart Bear: Startups and Marketing for Geeks

Keith Rabois  famously quipped , “I don’t know of a single successful CEO or entrepreneur who blogs regularly.” And agreeing. Essay

CTO 108

How Perfect Pricing got me 1500 Sales in 2 Days

A Smart Bear: Startups and Marketing for Geeks

He’s worked with multiple startups and is also the founder of Folyo , a service that helps companies find vetted freelance designers. With 5.99

Sales 148

How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). Tweet. --> This is a guest post from Robert Graham — a solo bootstrapper who  blogs about the experience. He is a Ph.D.

Brazil 152

The *real* pivot

A Smart Bear: Startups and Marketing for Geeks

Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. Probably. To pivot.

Lean 123

It’s a torturous chaos until it isn’t

A Smart Bear: Startups and Marketing for Geeks

When you talk about explosive, profitable startup growth, a few darlings come to mind. DropBox is one. Hubspot is another. I Of course it was. Or ever?

Italy 146

Stubborn Visionaries & Pigheaded Fools

A Smart Bear: Startups and Marketing for Geeks

Scenario 1 (S1). At time (A) you start an AdWords campaign. At time (B) it’s obviously not working; a waste of time and money. Scenario 2 (S2).

Balance is weak. Tension is strong.

A Smart Bear: Startups and Marketing for Geeks

Objects in tenuous balance will tumble at the slightest nudge. Objects in tension, on the other hand, are strong. Essays

Perfect Pricing Part Deux — More money from fewer sales

A Smart Bear: Startups and Marketing for Geeks

He’s worked for startups, financial companies, movie studios, and consumer brands at agencies and as a freelancer. Our strategies were very different.

Sales 139

How should a startup founder value her time?

A Smart Bear: Startups and Marketing for Geeks

Almost no startup founder values her time properly. Consultants know exactly what their time is worth: their hourly rate. Because they’re dead. Let’s

Which is better: Many customers at low price-point or few at high price?

A Smart Bear: Startups and Marketing for Geeks

The results of a serendipitous live experiment were recently published as guest posts on this blog.  maximizing per-unit profitability). Riskier.

Hiring Employee #1

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). There’s already a lot of great advice about hiring at little startups. Or therapy. Potential earnings (e.g. Why so long?

Hiring 141

Imbalanced People

A Smart Bear: Startups and Marketing for Geeks

There’s a saying that a great developer is 10x more productive than a mediocre one. That’s not true. This is approximately true everywhere.

The wrongness of relativism

A Smart Bear: Startups and Marketing for Geeks

Instagram had 13 employees when they sold for a billion dollars. Was there any startup founder who didn’t feel depressed when that happened?

The full story of “the one important thing” for startups

A Smart Bear: Startups and Marketing for Geeks

Powered by LaunchBit ). Tweet. --> You might tacitly assume that I have no major blind spots when it comes building little tech startups. NOAH: OK.