“Because that’s the way it’s done” — should a founder listen?
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 19, 2013
They told me I couldn’t sell to The Enterprise with a silly company name like Smart Bear. They told me I couldn’t sell to The Enterprise without a human sales force using Salesforce. They told me I couldn’t sell to The Enterprise over GoToMeeting, with a demo and no slides, from a geek with no webinar. They told me I couldn’t sell to The Enterprise with amateur design and a small-company, human voice.
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