A Smart Bear: Startups and Marketing for Geeks

DECEMBER 12, 2011

(Powered by LaunchBit ). Tweet. --> It’s a big decision to make your first hire, because what you’re really deciding is whether you want to keep a lifestyle business or attempt to “cross the chasm” and maybe even get rich. Assuming you really are in the market for another pair of hands to screw stuff up worse than you already are, the question is how to acquire resumes, how to pair them down, and how to identify someone who is going to work well in your company.

Hiring 282

Hiring Employee Ruby Java 282

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 5, 2011

(Powered by LaunchBit ). I can rip any business idea to shreds. Take NetFlix: The costs of inventory logistics, millions of non-technical customers, the Postal Service, and loss from wear and delivery will make profit impossible with a reasonable retail price. Movie-watchers are accustomed to the immediate gratification of browsing and selecting. People will copy movies, pissing off suppliers.

Lean 281

Lean Analytics Metrics Engineer 281

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 19, 2011

(Powered by LaunchBit ). “WE STARTED THE TREND” “Wherever you hear companies talking about Managed WordPress Hosting, they are following our lead.” This is how one of our competitors attempts to differentiate and compete with us at WP Engine. Is it effective? Most startups insist they’re “first” at something.

HTML 243

HTML Hosting Engineer Leadership 243

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 28, 2011

(Powered by LaunchBit ). Everyone likes New Year’s Inspiration this time of year; this interview is perfect to scratch that itch. This is the fourth installment in my “Uncommon Interview” series — interviews where we get right into the meat and dispense with pleasantries or “how did you get into this business” sorts of fluff.

Cofounder 223

Cofounder New York Conversion Entrepreneur 223