A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

We’re back in gear with the podcast! We’ll be more regular now. Here’s the deets if you’re unfamiliar with how this works. Audio attached here, downloadable on iTunes or below, and transcript below. Listen to this episode with Nick from PinfoB.com to learn how to tell customers no. Transcript Automated transcription services provided by: Announcer: Welcome to Smart Bear Live with Jason Cohen.

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Naming Advertising Audio Software Developers 199

A Smart Bear: Startups and Marketing for Geeks

MAY 1, 2012

The results of a serendipitous live experiment were recently published as guest posts on this blog. Sacha demonstrated the benefits of selling many copies of an eBook at a low price, while Jarrod pointed out the advantages of higher prices, bringing in more revenue with 1/6th the number of units sold. The ensuing discussion swirled around the merits of selling more units (i.e. maximizing reach) versus selling more expensive units (i.e. maximizing per-unit profitability).

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A Smart Bear: Startups and Marketing for Geeks

MAY 8, 2012

This is part of an ongoing startup advice series where I answer (anonymized!) questions from readers, like a written version of Smart Bear Live. To get your question answered , email me at asmartbear -at- shortmail -dot- com. Embarras de Choix writes: I have a startup with thirty paying customers. We’ve been bootstrapping up to this point. I think there’s a big opportunity to raise money, but also I could continue as I have been.

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Bootstrapping Hiring Engineer Web 231

A Smart Bear: Startups and Marketing for Geeks

MAY 22, 2012

During the summer, one of the Capital Factory companies developed a plan to sell into the “mid-sized” corporate market. Uh oh. The startup graveyards are littered with companies who tried to target this seemingly alluring market segment — customers small enough to be intelligent and nimble, young enough to embrace new technology, yet big enough to spend real money to alleviate real pain.

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