A Smart Bear: Startups and Marketing for Geeks

JUNE 12, 2012

Robert Graham of WhiteTail Software (and this awesome guest post on cold calling ) asks: @whitetailsoft When do you stop #custdev efforts and build the product? I’ve been wrestling with the details of #leanstartup. (from his blog post ) …some civil engineers think the world of project management in their field is ripe for revolution, but do I know enough of them?

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Customer Customer Development Dilution Engineer 252

A Smart Bear: Startups and Marketing for Geeks

JUNE 19, 2012

My company is profitable, and has been from day one. – every high-tech bootstrapped founder I know what you really mean. What you mean is that the only business-related charges on your PayPal MasterCard — aside from those on intentional detour for tax-deduction like the external DVD drive you needed to rip CDs after you realized the MacBook Air in all its luxurious, silent, thin, sexy glory still cannot import “The Best of Pat Benatar” without

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Salary Bootstrapping Web Distribution 246

A Smart Bear: Startups and Marketing for Geeks

JUNE 26, 2012

Pin It How do you know if your startup idea is a good one ? Even after twenty customer interviews? How do you know when to hang up the towel and try another idea? The usual answers: It’s a balance. Trust your gut. But your gut is wrong so trust data. But you don’t have enough data so trust your gut. Don’t give up just because it’s hard.

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Flash Engineer Reputation Customer Development 239

A Smart Bear: Startups and Marketing for Geeks

JUNE 5, 2012

This is part of an ongoing startup advice series where I answer (anonymized!) questions from readers, like a written version of Smart Bear Live. To get your question answered , email me at asmartbear -at- shortmail -dot- com. Adventurous Advertiser writes: I’m ready to spend my first $1000 on something other than AdWords. There’s lots of options and I don’t know where to start.

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Advertising Campaign Demand Audience 229