Why “saving money” and “ROI” are probably the wrong way to sell your product
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” And customers demanded it — some even required that we produce an ROI spreadsheet. And we did. The argument makes sense (though it’s wrong). Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book.
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