A Tradeshow Checklist, born of experience
A Smart Bear: Startups and Marketing for Geeks
JANUARY 25, 2010
Eric Sink says that tradeshows are like sex : When it's good it's really really good, but when it's bad. it's still pretty good. A lot of tradeshows have been cancelled due to low attendance (which in turn is probably due to slashed travel budgets), but those which remain are that much more interesting. It's easy to waste time and money at tradeshows.
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