“Stealth mode” and other f’ing brilliant strategies
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 25, 2012
Here’s some of my super-secret winning strategies from fifteen years of building startups. Stay in stealth mode until the last minute. The last thing any startup needs is people finding out about it. You can get attention later — that’s not difficult. You don’t need the distraction of customers clamoring outside your office while you’re still refactoring your NoSQL database structures.
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