2009

A Smart Bear: Startups and Marketing for Geeks

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

In the last post I beat you to death about ditching your business plan but failed to provide an alternative. Okay okay, "Planning == Bad," but the supposed benefits of planning are still important: designing for profitability, understanding your customers and competitors, focusing your attention, deciding what's worth doing next, changing directions, and ensuring the founders agree on important issues.

Startup 315
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Don't write a business plan

A Smart Bear: Startups and Marketing for Geeks

"You need a business plan" is the mantra of MBA types. As they say , businesses don't plan to fail, they fail to plan! Who could argue with such a clever turn of phrase? Let's do some quotes: "Without a business plan, how will you know whether you can make a profit?" ( source ). "A complete business plan should include five-year financial projections.