Fri.Nov 23, 2012

Both Sides of the Table

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Some Advice for Celebrities and Startups Seeking Their Endorsements

Both Sides of the Table

I live in LA. And I’m a VC. So you can imagine I see my fair share of celebrities looking to get into the technology industry. And equal numbers of startups seeking celebrity endorsements in exchange for equity. For the most part my advice is simple, “don’t bother.” But as ever I’ve had to have this debate in numerous company pitches and board meetings.

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