Why You Shouldn’t Launch Your Startup at a Major Tech Event
Both Sides of the Table
FEBRUARY 2, 2013
It’s February now. That means a slew of companies will be preparing to launch their new products or announcing their companies at the annual SXSW conference in Austin, Texas. I get asked often how to best launch at SXSW. What strategies to use, how to get attention, how to become “hot.” I get asked many PR questions which is why I started this stream of posts on PR at Startups.
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