The Power of Torso TV (Why Media is Racing to the Middle)
Both Sides of the Table
JUNE 6, 2012
This article originally ran on TechCrunch. Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. If you haven’t read it you should consider adding it to you library. It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the tot
302 
Let's personalize your content