Sat.Oct 30, 2010 - Fri.Nov 05, 2010

Both Sides of the Table

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This article was originally posted in a much more concise version over GigaOm if you prefer the shorter version. This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback.

Sales 286
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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

One of the most influential books of my career is The Innovator’s Dilemma by Clay Christensen. I cannot recommend it enough for people in the technology or media sectors. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts.

Vesting 376
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Give Your Teams Swiss Army Knives

Both Sides of the Table

There is a transition in every company from a “seat of the pants&# kind of entrepreneurial company to a “process driven&# mechanized one. Many people who are successful in the former fare less well in the latter. Frankly, I’m much more of the former kind of guy and I tire of the routine process & politics required to succeed in a big company.

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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. The original post of this article on appeared on GigaOm in a more concise version here. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. As a tech startup grows it needs to develop more process & management if it is to scale. I call this “arming & aiming&# your salesforce.

Sales 289