Tue.Dec 04, 2012

deal architect

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The Real Deal: Chris Jones on the Community Cloud

deal architect

This continues a series of columns from practitioners I respect. The category "Real Deal" describes them well. This time it is my former Gartner colleague, Chris Jones, now EVP Marketing & Services at Descartes Systems. He has over 30 years.

Community 247
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Insight HCL

deal architect

I am spending the day at the HCL Influencer Day in Boston today. I have long been impressed with HCL’s Product Engineering practice, which still has unlimited runway as it goes after the $ 1.4 trillion annual global R&D spend.

Boston 246
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The Five Ts of Marketing

deal architect

When I went to college I learned from Philip Kotler and the five Ps of marketing – product, promotion etc In recent years, it has evolved to the 5 T’s of Marketing. Marketing is all about technology. If you look.

Marketing 239
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Does your event inspire Jukebox Heroes?

deal architect

The Foreigner hit tells the story of a fan who could not get into a show, but even standing outside in the rain, was so inspired by the music that he bought a used guitar the next morning and went.

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