Start Your Marketplace Engines
Genuine VC
JANUARY 23, 2012
At NextView Ventures, we have a number of companies in our portfolio which are “marketplace” businesses, where buyers and sellers meet to exchange a good or service. And along the way we’ve met with or observed a larger number of seed-stage startups attempting to start them. All of these companies face the challenge of the marketplace cold-start problem : simultaneously attracting both sellers and buyers to generate enough liquidity so that meaningful transactions can result.
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