Investors Fund Solutions Rather Than Technology
Gust
DECEMBER 5, 2011
Too many entrepreneurs develop a new product without regard for market demand , then build an entire strategy based on creating a need, rather than acting on an existing market need. Investors characterize this approach as a “solution looking for a problem.” These don’t get funded. The best startups find a way to drive the market with their technology, rather than push their new technology-driven ‘solution’ on the marketplace.
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