On Why We’re Pivoting from Mobile-first to Web-first
Gust
DECEMBER 18, 2012
Consider this (emphasis is mine): Ads are the Internet’s tax on users who want free apps and websites. Allmost all free apps and services have ads. Ad-supported companies are akin to the government in the sense that they are both really good at finding ways to charge you without it seemingly coming out of your pocket. Many people’s taxes are taken automatically out of their payroll, so they don’t think of that money as being theirs to begin with.
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