Many Startups Stumble on International Cultures
Startup Professionals Musings
APRIL 10, 2011
By Ernst Gemassme r Most of us have travelled abroad and experienced the challenges and frustrations of getting what we want without being laughed at or insulting our hosts. Similar issues prevail when doing business in other countries, cultures and languages. Even if you think your business is all local, multi-ethnic sensitivities are more relevant than you may think, including the US.
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