10 Keys to Startup Traction That Investors Look For
Startup Professionals Musings
AUGUST 31, 2012
Every investor expects to see some business traction, both before and after a funding event. If you have been working 20 hours a day, and spent your last dollar, but have no results to show, investors will be sympathetic, but will probably tell you that your dream doesn’t have wheels. Traction means forward progress. I hear a lot of entrepreneurs contemplating their great “idea” for several years with little discernable progress, and looking for money to start.
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