November, 2012

Startup Professionals Musings

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6 Right Times to Be a Ready-Fire-Aim Entrepreneur

Startup Professionals Musings

I know entrepreneurs who have suffered from the dreaded premature execution syndrome often associated with the ready-fire-aim approach. Yet I believe that many more have benefited from this approach, especially in early startup stages. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.

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Crossing the Chasm is a Major Startup Challenge

Startup Professionals Musings

Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most investors and startup professionals expand this concept of focus to apply to key issues of every aspect of strategic and tactical planning in a startup.

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Don’t Look For Investors for All the Wrong Reasons

Startup Professionals Musings

There is so much written these days about how to attract investors that most entrepreneurs “assume” they need funding, and don’t even consider a plan for “bootstrapping,” or self-financing their startup. Yet, according to many sources , over 90 percent of all businesses are started and grown with no equity financing, and many others would have been better off without it.

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5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

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Every Entrepreneur Needs to Master Public Speaking

Startup Professionals Musings

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaking more than death, but I’m not sure how anyone could validate that survey.

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10 Avoidable Mistakes Cause Entrepreneurs Much Pain

Startup Professionals Musings

I’ve been advising and mentoring startups and growth companies for years, and find myself always pushing them to try something new, for the sake of growth and survival. When you try new things, you make mistakes, and I’ve seen many. Smart companies learn from their own mistakes, but some don’t pay enough attention to other people’s mistakes. In the spirit of saving you a few lifetimes of pain, here are some common mistakes that seem to happen routinely: Wait until your company is up and growing

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10 Rules of Thumb for Startup Investment Valuation

Startup Professionals Musings

Once you have a potential investor excited about your team, your product, and your company, the investor will inevitably ask “What is your company’s valuation?” Many entrepreneurs stumble at this point, losing the deal or most of their ownership, by having no answer, saying “make me an offer,” or quoting an exorbitant number. I’ve written about this before, but it’s a mysterious subject, and I’m always learning more.

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