Startup Professionals Musings

MARCH 4, 2012

One of the big advantages of being an entrepreneur and starting your company from scratch is that you get to set the culture, which is much easier than changing the culture of an existing business. The challenge is how to do it, and how to do it right. Why not learn what you can from companies like Apple, who are leading the way with great growth and a great culture?

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Startup Professionals Musings

MARCH 6, 2012

For those of you who want to get in on the ground floor of a new venture, but haven’t yet worked up the nerve to start your own, begin with a job at a startup. But first you should ask yourself if you are prepared for the realities. Working for a startup is not a career choice, but more of a lifestyle. The long-term opportunities may be large, but near-term paychecks will be small, compared to large companies in the same industry.

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Silicon Valley Burn Rate Startup Stock Options 246

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business.

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