[Singapore] Location Based Marketing Association Launches Local Chapter
YoungUpstarts
NOVEMBER 11, 2012
The Ontario, Canada-based Location Based Marketing Association (LBMA) earlier this month launched LMBA Singapore, its new regional chapter focused on promoting and supporting Asian companies working on location-based services (LBS) market through collaboration, education and research. According to a statement from LBMA , Singapore was chosen as its new Asia hub due to the country’s high smartphone penetration and rich cross-section of LBS players from retailers, agencies, advertisers and media b
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