YoungUpstarts
NOVEMBER 23, 2012
Think you can do as you will online without any thought about consequences? Well, think again. You may not realize that there’s a 90-percent chance that recruiters would have Googled your name to check out what kind of shenanigans you’ve been up to, and if they see something they don’t like you’re unlikely to get that phone call you may desperately be waiting for.
YoungUpstarts
NOVEMBER 23, 2012
The problem with most out-of-home (OOH) advertising – billboards, large digital screens, etc – is that marketers have absolutely no idea how to measure its effectiveness. How can advertisers truly be sure that passers-by actually look up at those ads, however large and dynamic they are? Well, you can’t. But a Singapore-based startup, NoiseStreet , has introduced a smartphone-based solution that helps bridge that gap by bringing a level of interactivity, engagement to digital OO
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