Sat.Oct 06, 2012 - Fri.Oct 12, 2012

YoungUpstarts

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Are you ready to grow your company? If so, the business world is full of specialists who are all too eager to help. Brilliant ad agencies and clever marketing communications experts. Highly trained salespeople. Talented product developers.

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ On the surface, Facebook seems like a marketer’s dream. It has on the order of one billion users around the world. It’s particularly popular with younger users (read, enthusiastic buyers with disposable income). Best of all, they share an ocean of individual information about the places they travel, movies they like, clothes they’re buying, gadgets that interest them, and mo

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[Review] Our Iceberg Is Melting

YoungUpstarts

In this day and age, change is the only constant. Global economic uncertainties, sociocultural shifts and technological breakthroughs make it necessary for organizations to adapt and transform themselves to remain relevant. The question, however, is how one can drive change successfully in a stage littered with numerous failures. Enter Harvard professor John Kotter , his collaborator Holger Rathgeber, and a fable about a penguin colony in Antarctica called “ Our Iceberg Is Melting “

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What Tech Startups Can Learn From Dance Crazes

YoungUpstarts

By Garrett Heath. Unless you’ve been living under a rock, you’ve seen South Korean rapper Psy’s music video Gangnam Style. Taking a life of its own, this song and dance has traversed languages and oceans to become the latest induction to the pantheon of dance crazes that capture the imagination of the populace. Tech companies, particularly startups, should take heed – there are lessons to be learned from popular dance songs. 1.

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5 Overlooked Needs For Start-up Businesses

YoungUpstarts

by Steven Wendt, Internet Marketing Manager at UV Cards. Statistically speaking, small businesses with one or more employees have a 44 percent survival rate. This means that 56 percent of small businesses fail, no matter how amazing their product or how prepared they thought they were. This is an alarming number, and considering the time and money that goes into start-up, it’s certainly worth the extra effort to make sure all your bases are covered and you don’t become one of the 56 percent.

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Can You Really Overhaul A Nation’s Customer Service Culture?

YoungUpstarts

By Ron Kaufman, author of “ Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet ”. In a harsh global economy, great service is the price of admission. Companies whose cultures aren’t built around the ability and the willingness — no, the eagerness — to delight the customer won’t survive. You know this.

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[Infographic] Social Media Guidelines At Work

YoungUpstarts

We all need to have a work-life balance, but that can be applied to our social media use as well – especially when it comes to our professional relationships. But the truth is that many of us have trouble treading the fine line when it comes to connecting with co-workers and *gasp* superiors on Facebook or Twitter. While there are both pros and cons, it is up to you to decide if it is worthwhile extending your online social network at the risk of having unprofessional and embarrassing soci