Startup Professionals Musings

SEPTEMBER 19, 2011

You can review all the specifics of this approach in a new book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Don’t forget a viable financial model of costs, margins, customer acquisition, and break-even.

Startup 286

Startup Angel Investor Technical Review Incubator 286

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. While those acquisition efforts worked well, not all do.

Product 110

Product Campaign Acquisition Social Media 110

YoungUpstarts

OCTOBER 4, 2015

Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Overall, the book is a useful guide to companies keen to incorporate CRM approaches to their social media channels. The Social CRM Process. 3 Measure Social CRM holistically.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option). Use these metrics to identify average trends and get a quick snapshot of channel performance.

Analytics 134

Analytics Metrics Channel Video 134

YoungUpstarts

FEBRUARY 13, 2019

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 154

Customer Technical Review Retention Acquisition 154

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

NOVEMBER 24, 2021

But you can overwhelm negative sentiment with positive content from others, creating a net positive effect. And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel. You can’t avoid negative reviews, opinions, and comments altogether. This is a part of doing online business.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Sounds promising, but don’t use keywords to cast a wide net. Lowering your customer acquisition costs (CAC). Then, target them with user acquisition campaigns.

Metadata 121

Metadata Technical Review Retention Metrics 121

Version One Ventures

DECEMBER 6, 2018

With that said, you’ll need to understand what sales and marketing channels work (and scale), what your customer acquisition costs are, and how much a typical user is worth over their lifetime with your company. . It’s even better if you understand the LTV and CAC for each of your major marketing channels and customer groups.

Acquisition 150

Acquisition Distribution Metrics Retention 150

Up and Running

NOVEMBER 12, 2014

Beware—detailing plans to engage in mergers or acquisitions with unspecified companies disqualifies your business from offering or selling crowdfunding securities. People with either an annual income or net worth at or above $100,000 may invest the greater of 10% of annual income or net worth per 12 month period, but no more than $100,000.

Equity 125

Equity SEC Technical Review Security 125

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Steve Blank

MARCH 4, 2014

It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. Every large company, whether it can articulate it or not, is executing a proven business model (s). A business model guides an organization to create and deliver products/service and make money from it.

IRR 335

IRR Startup Business Model Agile 335

The Startup Magazine

APRIL 24, 2020

Business’s net trend for the past few years/months. Variation of customer acquisition channels. While it might not seem like much, improving your business through these channels can build confidence in future buyers. Examples of these include the following: Age of business. Established remarketing strategies (e.g.

eCommerce 91

eCommerce Valuation B2C Revenue 91

ConversionXL

JUNE 16, 2020

There are two ways to grow the organic channel: Get more traffic ??from hub, with 140+ SEO-friendly articles that offer in-depth, informational coverage of sub-topics like “ net promoter score ” or “customer experience software.” from new keywords. Get more traffic ?? from existing keywords. 3 tactics to grow with new keywords.

SEO 121

SEO Technical Review Software Review XML 121

Austin Startup

OCTOBER 15, 2017

If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. What is your Customer Acquisition Cost? If you bill for your technology services on a percentage of ad spend, you are guaranteed to look like an agency that deserves a revenue multiple of 1–2X.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Steve Blank

JANUARY 26, 2016

Terrorists today live on the ‘net and they are all early adopters. All while we’re still writing a Request for a Proposal from within the US Government procurement and acquisition channels. These acquisition and procurement “silos” of excellence are virtually impenetrable by new ideas and requirements.

Silicon Valley 120

Silicon Valley North Korea Agile Lean 120

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.

Networking 366

Networking Media Distribution Video 366

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM takes you from fishing with nets to fishing with a spear. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

Customer 98

Customer Marketing Channel Acquisition 98

The Equity Kicker

SEPTEMBER 26, 2013

Adding users via channels that will never become economic. revenues per user > cost of acquisition + cost of delivery). High net promoter score. This morning I thought I would say more about what that means, starting with characteristics of unsustainable growth: Adding users who are unlikely to engage (e.g. High churn rates.

Churn Rate 91

Churn Rate .Net Acquisition Channel 91

A Crowded Space

FEBRUARY 20, 2015

Marketing teams should explore all possible channels for growth. Paid advertising is a channel that has proven time and time again that it can be very effective. Of course all startups should strive to provide great customer experiences that lead to organic growth, but they should also explore paid advertising channels.

Advertising 60

Advertising Acquisition Channel Campaign 60

ConversionXL

SEPTEMBER 28, 2017

3) Customer Acquisition Cost. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC). If you are entrepreneur planning your next business, you can’t afford to ignore the cost of customer acquisition. Customer Acquisition Cost. 4) Customer Lifetime Value. .”

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. Overhead costs.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report.

Demand 124

Demand B2B Distribution Channel 124

Version One Ventures

JULY 13, 2015

Given that GMV is one of the most important marketplace KPIs, founders should track its growth rate on a monthly and yearly basis, and understand its makeup by customer acquisition channel. Net promoter score (NPS). Revenue is the income that the company receives from facilitating connections in the marketplace. Buyer Metrics.

Due Diligence 60

Due Diligence Retention Metrics Revenue 60

ConversionXL

MARCH 28, 2017

NPS (Net Promoter Score) Survey. Alyssa’s goal was to find out if the target customers understood the value of the service EverThere was offering – “Qualified leads at a fraction of the price you pay for leads coming from other acquisition channels.” Are there any questions you are not finding the answers to? (if

Conversion 48

Conversion Naming B2B Acquisition 48

Hearpreneur

DECEMBER 8, 2019

On the heels of seeing the 10% influencer base increase the referrals process yielded, the team at Intellifluence pushed to create a brand-to-brand referral program as well, intent on creating user acquisition flywheels wherever possible. What if this company did the same thing to me?

Entrepreneur 117

Entrepreneur Technical Review Vertical Las Vegas 117

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Channel Analytics 119

Both Sides of the Table

MAY 4, 2010

If this figure is accurate – it’s certainly a very large business even when you look at net revenues. We talked about ReachLocal and how we think they’ll be a great channel for any software company wanting to sell online services to local businesses (they have a nationwide salesforce). Net income was around $1.4

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Young adults who are looking to buy net books.

Analytics 99

Analytics Web Campaign Metrics 99

ConversionXL

SEPTEMBER 25, 2018

Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral. Marketing attribution : Which channel or campaign brought the user to us? Marketing attribution : Which marketing campaigns or channels drive the best users? Behavior : This is specific to your product.

Retention 107

Retention Metrics Analytics Channel 107

Hippoland

MARCH 13, 2016

In many cases at the seed stage, you have some sense of 1 or maybe 2 customer acquisition channels that are working (at least for the time being). And, you should use your data from these experiments to figure out what is the maximum amount of money that you’d feel confident throwing into these channels to yield great growth.

Seed Stage 48

Seed Stage .Net Revenue Acquisition 48

ReadWriteStart

AUGUST 26, 2022

So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. The vast majority of their customer acquisition is word of mouth. So is this a one-time acquisition or a multiple-time acquisition to get the person to that door?

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

FEBRUARY 21, 2018

You identified the user journeys in your pages that net you the highest lifetime value. Were any new marketing channels introduced in the acquisition initiatives after the test roll-out? Push more customers into the profitable RFM cohorts. What emotional drivers were affected by the test (if any)? Check: Region.

Programming 117

Programming Audience Analytics Metrics 117

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Facebook Custom Audience campaigns will help you cover the gap, and get some real mileage out of your acquisitions.

San Jose 133

San Jose Customer Database Campaign 133