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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Acquisition. Don’t cast your net too far and wide. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Where the acquisition stage solves problems with content, the activation stage solves them with a sample of what you can do.

Retention 113
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Twitter Link Roundup #243 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

We like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and various random stuff! Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch – buff.ly/1ECc6AO. Poster Designs by Skákala | HOW Design – crowdspring.co/1ANEoM4.

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How to Master Customer Value Optimization

ConversionXL

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132
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The Inside Story of a Small Startup Acquisition (Part 3)

Software By Rob

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Due diligence is the most important part of the process because it dictates whether you should move forward with the acquisition, and at what price. Photo by psiaki.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Gross Profit (also called Gross Margin or sometimes “Net Revenue”). ” If you’re not profitable you’re purely a cost center to them.

Startup 418
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Eight Reasons Why Your Subscription Model Customers May Be Jumping Ship

YoungUpstarts

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 144
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. To return to our earlier analogy, it’s using a net to catch large schools of fish. Something like data analytics platform Plausible , on the other hand, is a simple product designed for startups, freelancers, and bloggers.