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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Acquisition. Don’t cast your net too far and wide. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Where the acquisition stage solves problems with content, the activation stage solves them with a sample of what you can do.

Retention 113
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Looking to be acquired? Think the 10/40 or 20/20 rules.

Berkonomics

The first rule: 10/40: One of my company CEOs recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

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Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it. Let’s delve into life after the funnel.

Retention 134
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How to Master Customer Value Optimization

ConversionXL

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132
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How to plan to make a successful acquisition

Berkonomics

One of my company CEO’s recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. A positive and engaging experience to improve retention is just as important as downloads or conversions (if not more).

Metadata 121