Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
DocuSign combines both to fuel its sales funnel. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. Snowflake achieved over 300% growth with ABM.
Let's personalize your content