Feld Thoughts

OCTOBER 22, 2013

Several years ago on a Saturday I found myself at Bank of America Corporate Center in Charlotte. I had gone for a three hour run early in the morning on a beautiful spring day in Charlotte and my mind was wandering all over the place. These young women were completely net native. Hack on open source projects. And inspired.

Charlotte 191

Charlotte Open Source .Net America 191

Duct Tape Marketing

SEPTEMBER 12, 2018

CLV is the net value of a customer to the company–how much money a customer spends during their entire relationship with you, minus the costs of products and services they buy. They wanted to clear a net profit of 20% ($30). CAC is how much you spend to acquire a customer. So we talked about the lifetime value of a customer.

Acquisition 67

Acquisition Cost Customer North Carolina 67

crowdSPRING Blog

DECEMBER 13, 2018

This is also known as the Net Promoter Score (NPS) question. Make your feedback process a conversation so that your customers know that their input is valued. No matter what method you use, make sure that you’re engaging with your customers in a conversation. Charlotte’s Web: Brand Perception. User personas.

Marketing 162

Marketing Charlotte Naming Design 162