How to Estimate a “Net Value” for Your A/B Testing Program
ConversionXL
MAY 29, 2019
These five types of winners show up in every experimentation program. But when you want to deliver a realistic impression of their added value, have a skilled person from your team or agency correct the projected (or “discovered”) uplift to a more accurate “net value.”. million in extra revenue, with $500,000 in costs.
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