The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)
Up and Running
APRIL 4, 2014
When Ford’s public relations manager, C. Customers loyal to the brand began a vocal campaign to bring back their beloved Coke. New Coke was rebranded Coca-Cola II in 1992. ” It was less a question than a command. ” The Takeaway: Don’t Disregard Your Own Market Research. But then the backlash began.
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