Why Pioneers Have Arrows In Their Backs
Steve Blank
OCTOBER 4, 2010
In fact, a 1993 paper by Peter N. Just to make the point that markets are never static, Toyota, a company that sold its first car designed for the US market in 1964, is poised to surpass GM as the leader in the US market. Fast Followers – a better idea. Golder and Gerard J. Golder and G. Journal of Marketing Research, 30(2):158–170. [4]
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