An Interview with Steve Ligouri, Serial Innovator
Startup Lessons Learned
MAY 1, 2018
This was in 1993, and I was the chief marketing officer at Frito-Lay North America. I was president first of Citibank New York, then Citibank Federal Savings Bank, which is all the U.S. It didn’t matter if it was a tech company, a finance company, or a manufacturing company. What was it, and how did it come about?
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