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An Interview with Steve Ligouri, Serial Innovator

Startup Lessons Learned

This was in 1993, and I was the chief marketing officer at Frito-Lay North America. I was president first of Citibank New York, then Citibank Federal Savings Bank, which is all the U.S. It didn’t matter if it was a tech company, a finance company, or a manufacturing company. What was it, and how did it come about?

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Behind Every Great Product

SVPG

In 1993, Word 6.0 In addition to all the new features, the team had another very large objective. Yet the team got the new service up and running and used this to power and grow their business for another 7 years, until they disrupted themselves again by moving aggressively to the streaming model.

Product 60
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The Agony and Ecstasy of Selling My First Company

Feld Thoughts

It 1993, I sold my first company, Feld Technologies, to a company called Sage Alerting Systems (which, after several name changes, became AmeriData Technologies.) I learned that they weren’t in New York, but were in Stamford, Connecticut, which I’d never been to.