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Why Having A BHAG Is Critical To Your Company’s Success

YoungUpstarts

BHAGs were established by management guru Jim Collins in his 1994 book “ Built to Last: Successful Habits of Visionary Companies (Good to Great) “ , co-authored with Stanford professor Jerry Porras. As employees work together to achieve this grand goal, they’ll come up with innovative solutions and new ideas. What’s a BHAG?