Why Having A BHAG Is Critical To Your Company’s Success
YoungUpstarts
MAY 7, 2019
BHAGs were established by management guru Jim Collins in his 1994 book “ Built to Last: Successful Habits of Visionary Companies (Good to Great) “ , co-authored with Stanford professor Jerry Porras. billion in revenue, with a total revenue of $136.3 But a BHAG shouldn’t focus solely on revenue or growth.
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