Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
Andrew Chen said CTRs have fallen from a high of 78 percent in 1994 (via HotWire) to.05 Tech companies naturally lean and rely on technologists to create value for their firm; however, the market has a long history of ignoring technology in favor of products that understand people. Paid advertising channels follow the same pattern.
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