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New Rules for the New Internet Bubble

Steve Blank

The Golden Age (1970 – 1995): Build a growing business with a consistently profitable track record (after at least 5 quarters,) and go public when it’s time. Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability.

Internet 334
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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have published many of these PR Tips before. There was no open source, no code repositories like GitHub, no knowledge hubs like StackExchange. It was in 1995 when I realized the power of personal branding. Some will be quick to chalk about “personal branding” as gimmicky or manipulative. ” F**k.

Marketing 385
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How to Start a Startup

www.paulgraham.com

But this is just the kindthat tends to be open source: operating systems, programminglanguages, editors, and so on. Since I couldnt bear the thought of programming in another language (this was 1995,remember, when "another language" meant C++) the only option seemedto be to start a new company using Lisp.

Startup 105