How to Start a Startup
www.paulgraham.com
OCTOBER 23, 2010
We alsothought wed be able to sign up a lot of catalog companies, becauseselling online was a natural extension of their existing business.But in 1996 that was a hard sell. The middle managers we talked to at catalog companies saw the Web not as an opportunity, but assomething that meant more work for them. This is calledseed capital.
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