Hubris Versus Humility: The $15 billion Difference
Steve Blank
NOVEMBER 8, 2010
In 1998 RIM quickly followed this up with a next generation product with an 8-line display, ran on AA batteries and would last 500 hours. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. RIM Interactive Pager 900.
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