Why Pioneers Have Arrows In Their Backs
Steve Blank
OCTOBER 4, 2010
The irony is that in a retrospective paper ten years later (1998), [ 2 ] the authors backed off from their claims. In 1998 Goto.com , a small startup (later Overture, now part of Yahoo ! ), created the pay per click search engine and advertising system and demo’d it at the TED conference. By then it was too late. Golder and G.
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