Software startups: Beware ‘magic’ bullets
The Equity Kicker
JANUARY 30, 2018
The term ‘pre-chasm’ is a nod to Geoffrey Moore’s 1998 classic Crossing the Chasm and refers to companies that may have sold to early adopters, but haven’t yet found a way to sell to the mainstream. They’re good at distributing things where there’s already an educated customer base.
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