SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. For events where there is a speaker who is matched to the audience I like MOTM ( www.motms.com ).

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

The Equity Kicker

NOVEMBER 27, 2013

I just read the following story about how their low price ethos played out when they entered the DVD market in 1998. We had planned to match their 30% discount, and now we were being out-priced by the market leader on our first day of operation, and just before the heart of the holiday sales season to boot (it was November, 1998).

Matching 116

Matching Revenue Web Video 116

ConversionXL

JANUARY 29, 2016

The value of car sales through their retargeting was 98% higher than the offline average. Second, they dynamically inserted the specific Mazda model(s) the site visitor was interested in (from their website activity) and matched the inventory with dealerships that were local to them. So how do you replicate those results?

Campaign 48

Campaign PPC Audience eCommerce 48

K9 Ventures

AUGUST 13, 2010

We really were doing the i-thing before Apple came out with its first iMac in 1998. So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. Our products were iClass, then iMeet, iServe and iShow.).

Revenue 72

Revenue Developer Java Customer Development 72

ConversionXL

DECEMBER 7, 2016

Getting this right is extremely important, given that according to the Pareto’s rule in marketing, 80% of product sales come from 20% of products. Another telling example, is when back in 2011 eBay acquired a 2-year-old recommendation engine startup , Hunch for $80 million.

Conversion 48

Conversion Product Technical Review Widget 48

Austin Startup

JUNE 4, 2017

In 1998, five percent of shoes were sold through mail-order catalogues and Swinmurn believed that he could beat those numbers with an online version. You may assume a linear development roadmap to match the expected customer journey through the product (Sign-up, Onboard, Collect Payment, Reporting Dashboards etc.)

SQL 48

SQL Architecture Lean Hosting 48

YoungUpstarts

NOVEMBER 16, 2011

Economists and business experts have long been predicting the demise of the brick-and-mortar store, as online businesses have begun to dominate sales in many areas of retail. Some offer amazing customer service, others enviable showrooms, and all of them a truly unique shopping experience that no e-commerce site could ever match.

Architecture 162

Architecture New York Chicago China 162