Why SWOT Analysis Belongs in Your Business Plan
Up and Running
APRIL 9, 2019
I believe in it because the SWOT phase was vital to my planning process as I grew Palo Alto Software from zero to over $5 million in annual sales. It was also in a SWOT session that we realized we needed to make our product downloadable on the web (back in 1998, when we were among the first).
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