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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. The rise of PQL over MQL model.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” million in sales pipeline influenced.

Web 48
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How Top Venture Capitalists Create (and Sometimes Destroy) Portfolio Company Value

David Teten

Mr. Fralic was also one of the early employees and VP of Business Development at Half.com starting in 1999, and after the eBay acquisition, spent six years with eBay in a variety of entertainment, business development, and media roles. Fralic was VP of Business Development at social bookmarking and tagging company del.icio.us acquisition.

Portfolio 122
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52 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

For nearly 15 years I had analytical, numbers-driven jobs in finance and banking, working for some of the world’s largest banks. I desired to use the non-analytical side of my brain to create, inspire, lead, and find a new type of success. At the time, I was a doing sales and marketing for a media company.

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IBM Acquires Coremetrics

Austin Startup

Founded in Austin in 1999, Coremetrics is known as one of the high-end providers of web analytics, competing with Omniture and Webtrends. Coremetrics’ offerings are a new addition to IBM’s business analytics portfolio. Today it was announced that IBM is acquiring the company for an undisclosed sum.