2 Powerful Business Backstories You’ll Find Fascinating
The Startup Magazine
NOVEMBER 25, 2019
But the Innocent backstory is on-point too – while selling their home-made smoothies at a music festival in 1999, the firm’s founders put up a sign asking punters if they should give up their day jobs to switch to the juice business and asked them to vote by placing empty cups in a ‘Yes’ or ‘No’ bin.
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