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How 99Designs.com came to be

Sophia Perl of Wisdom

Consider using Amazon EC2, 99Designs uses it, they get 5.25TB of images uploaded frequently, EC2 helped them scale with customer demand. Initial team members of founding team should be 4-5 people – 2 developers, 1 designer, 1 product manager, and maybe 1 marketing person.

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Understanding Changes in the Software & Venture Capital Industries

Both Sides of the Table

When I built my first company starting in 1999 it cost $2.5 million in team costs to code, launch, manage, market & sell our software. We had to learn how to be better at “load balancing & replication&# – meaning how we managed data across all the boxes since they weren’t centralized on one box.

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Data is the Next Major Layer of the Cloud & A Major Victory for Startups

Both Sides of the Table

When I started my first company in 1999 we spent more than $2 million on technology infrastructure including Sun servers & Solaris operating system, Oracle databases, EMC storage, load balancers, app servers, back-up devices, disk mirrors and on and on. At the time we viewed Amazon’s offering, EC2 as too nascent.

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