From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Engineers initially failed to understand the new possibilities of the new paradigm. In 2000, we launched a loyalty program for a bank in Turkey, Akbank. We are in this in-between stage right now.
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