ConversionXL
FEBRUARY 27, 2019
While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. Growth does require large-scale acquisition, but a product launch may not be the best time to do it. But cheap acquisition meant cheap leads. Cheap acquisition is (too) cheap. It’s not efficient.”.
ConversionXL
MAY 1, 2017
Reporting in the Harvard Business Review on a major study of growth stalls they conducted, Olson and his colleagues cite the case of the iconic brand Levi Strauss, which hit a historic high mark of sales in 1995, reaching revenue of $7 billion, but then, starting in 1996, saw a decline in sales so precipitous that by 2000, revenue was down to $4.6
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YoungUpstarts
DECEMBER 5, 2013
Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth. Early results are exciting.
ConversionXL
MARCH 19, 2020
The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Image source ).
Feld Thoughts
SEPTEMBER 8, 2011
Today one of our portfolio companies BigDoor announced the acquisition of San Francisco-based OneTrueFan , a community and web check-in company. When there is a great fit, I love seeing our portfolio companies make acquisitions. Todd and Eric have been friends of mine for a long time.
Occam's Razor
MAY 2, 2017
#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.
Both Sides of the Table
JUNE 18, 2010
Software provides intelligent, real-time data analytics across a wide variety of disparate, unstructured enterprise content types. Founded in 2000 in New Brunswick, NJ. Offers cloud-based web analytics software provider. Potentially limits acquisition opportunities for independent ad networks. Total raised: $22.0mm.
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